Discover the Hidden Gem of El Paso: A Rising Star in the Travel World
El Paso, Texas, has just been named the number four rising travel destination for 2026 by HomeToGo, one of the largest vacation rental marketplaces in the world. This recognition is not just a popularity contest; it’s based on real data from search trends, pricing, and traveler surveys. The results show that El Paso is having a moment, and the rest of the country is starting to take notice.
Why Travelers Are Flocking to El Paso
According to HomeToGo’s survey, 76 percent of Americans plan to take a vacation in 2026, and more than half say they expect to spend more on travel than they did in 2025. However, price still matters, with 52 percent of travelers saying affordability is their top priority. Nearly one in three is actively searching for hidden gem destinations, and that’s where El Paso shines. The city offers a unique blend of desert landscapes, rich culture, food, history, and major events without the massive price tag of more crowded tourist cities.
El Paso’s Big Year on the World Stage
El Paso’s rise is not just about travel trends. Over the past year, the city has repeatedly been recognized on a national and even global level for its culture, creativity, and community spaces. One of the biggest moments came when El Paso WinterFest was named the best winter market in the country, beating out cities that are traditionally known for holiday tourism. The arts scene also made waves, with the Plaza Theatre being named the top-grossing theater in Texas. The city’s innovation and family-focused attractions are also getting attention, with La Nube, the city’s STEM children’s museum, receiving national recognition.
The Top 6 Rising Southwest Destinations for 2026
As part of its Neo-Western Revival trend, HomeToGo highlighted six Southwest destinations seeing major growth in interest: Yucca Valley, California; Cañon City, Colorado; Bisbee, Arizona; El Paso, Texas; Queen Creek, Arizona; and Marana, Arizona. All six cities saw search growth of over 100 percent and offer median nightly prices under $100 per person, making them attractive options for travelers who want something fresh and affordable.
What This Means for El Paso
El Paso landing at number four is more than just a fun ranking; it’s proof that the city’s culture, energy, and authenticity are resonating far beyond West Texas. With music, film, food, and community all colliding at the right time, El Paso is no longer a secret. For 2026 travelers, it is quickly becoming a destination. The city’s median nightly price of just $62.21 per person makes it an attractive option for budget-conscious travelers. El Paso saw a 191 percent year-over-year increase in searches for 2026 stays, and it’s expected to continue growing in popularity.
Experience the Best of El Paso
From its vibrant arts scene to its rich cultural heritage, El Paso has something to offer every kind of traveler. The city’s historic downtown area is filled with charming shops, restaurants, and galleries, while its outdoor spaces offer endless opportunities for hiking, biking, and exploration. Whether you’re interested in history, food, music, or art, El Paso is a city that will surprise and delight you. So why not start planning your trip to El Paso today and discover why it’s the number four rising travel destination for 2026?
