Unveiling the Future of Tourism in Vietnam
As the world slowly recovers from the pandemic, Vietnam’s tourism sector is poised for a remarkable comeback. The Insiders’ Forum, organized by Travellive Media Group, has been instrumental in identifying the industry’s most significant trends and growth drivers. This year’s forum, themed “The Journey from Seed to Harvest,” sheds light on the path towards sustainable tourism, long-term development, and the importance of cultural heritage.
Shaping Vietnam’s Tourism: What’s New and What’s Next
During the Insiders Forum in Hanoi, industry leaders and experts gathered to discuss the most promising segments of tourism, including luxury tourism, wellness and medical tourism, aviation, and the integration of local identity and cultural heritage into destination experiences. The consensus was clear: Vietnam’s competitive strengths lie not in low-cost services or mass tourism, but in its unique blend of preserved natural scenery, rich cultural heritage, exceptional services, and personalized experiences.
The forum featured insightful discussions led by renowned experts, including Ms. Hildegard Anzenberger, General Manager of Capella Hanoi, Mr. Mario Mendis, General Manager of Fusion Resort & Villas Da Nang, and Dr. Nguyen Ngoc Huy, a specialist in climate change research. These industry leaders shared valuable perspectives on Vietnam’s recovery momentum and the challenges the country faces in the global tourism marketplace.
Vietnam’s Growing Recovery Momentum
According to recent estimates, Vietnam’s tourism industry is expected to experience a robust recovery, with revenue projected to reach 1 quadrillion in 2025. This represents a 19% growth from the previous year, making it the highest revenue ever recorded for the industry. The country’s strong economy and focus on high-value tourism offerings are key factors driving this growth.
As a growing economy in Southeast Asia, Vietnam is poised to become a major player in the global tourism industry, offering luxury, wellness, cultural tourism, and high-value experiences. To remain competitive, the industry must prioritize the development of unique and authentic experiences that showcase the country’s rich cultural heritage and natural beauty.
Sustainable Tourism: A Long-Term Vision
The Insiders Forum emphasized the importance of adopting a long-term vision for sustainable tourism, one that prioritizes profitability, environmental sustainability, and cultural preservation. Experts stressed the need for a longitudinal structure to build a balanced tourism industry, shifting from trending sustainable practices to essential ones that will drive the future of tourism in Vietnam.
The forum also highlighted the significance of aviation accessibility and supportive infrastructure in facilitating travel to different parts of Vietnam. Improved connectivity will benefit both international and domestic travelers, driving growth in emerging travel markets and ensuring continued expansion in established markets, including Hanoi and Ho Chi Minh City.
Vietnam’s Cultural Heritage and Tourism Offerings
The country’s rich local cultures and histories are a significant influence on tourism offerings. Vietnam’s diverse and complex history enables the country to offer a wide range of experiential travel and authentic experiences. From UNESCO World Heritage sites to cultural events, ancient structures, and diverse cuisine, Vietnam’s tourism products and services are deeply rooted in its cultural values.
As the country competes in the global tourism market, it is moving away from a focus on low-cost services and towards a more nuanced approach that emphasizes the value of its unique cultural heritage and high-quality experiences.
The Future: The Insiders Forum Moves to Ho Chi Minh City
The next Insiders Forum will take place in Ho Chi Minh City on January 19, 2026, at the JW Marriott Hotel & Suites Saigon. This iteration of the forum will focus on destination marketing, including the MICE sector and the challenges of developing sustainable competitive advantages in the Vietnamese market.
The forum will provide a platform for industry leaders to refine their strategies and tactics, ensuring that Vietnam remains a top competitor in the tourism market. By prioritizing adaptive and innovative approaches, the country can address the challenges of the modern traveler and secure its position as a leading destination in Southeast Asia.
Conclusion: Building Vietnam’s Tourism Future
The Insiders Forum has established itself as a vital space for constructive engagement and collaboration in Vietnam’s tourism and hospitality sectors. By facilitating the development of a viable and effective plan for sustainable tourism, cultural preservation, and high-value experiences, the forum is helping to shape the future of Vietnam’s tourism industry.
As the industry continues to evolve in the post-pandemic landscape, initiatives like The Insiders Forum will play a crucial role in maintaining Vietnam’s position as a leader in innovative and sustainable tourism. The contributions of industry professionals, combined with the efforts of organizations like Travellive Media Group, will guide the country towards a sustainable, prosperous, and culturally enriched future for tourism.
