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Punk Revival For Boomers Born Again

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The Brands Taking Boomers Back to Their Punk Roots
Manic Panic founders, sisters Tish and Snooky Bellomo. (Manic Panic)


Embracing Authenticity: The Beauty of Aging Disgracefully

As we navigate the complexities of life, it’s easy to get caught up in societal expectations and pressure to conform. However, what happens when we choose to break free from these constraints and embracing our true selves, even as we age? This is the story of Manic Panic, a hair dye brand that’s been a staple in the punk and alternative scene for decades. Recently, the brand’s founders, Tish and Snooky Bellomo, noticed a significant spike in engagement from people over 45, with some of their biggest fans being men and women between 55 to 65. This led to the creation of “Aging Disgracefully,” a collection of vibrant hair dyes designed specifically for grey or white hair.

A New Era of Self-Expression

The idea of bright, bold hair is no longer limited to the young and rebellious. As we age, we’re often expected to tone down our style and blend in, but why should we? The “Aging Disgracefully” collection is a testament to the power of self-expression and the importance of staying true to oneself, regardless of age. With 30% more pigment than their typical formulas, these dyes are designed to make a statement and celebrate the beauty of aging.

What’s New in Beauty

The world of beauty is constantly evolving, with new products and trends emerging every day. From skincare to fragrances, there’s always something exciting to discover. Here are some of the latest launches that caught our attention:

Skin Laundry’s Cell Regenerator

This innovative serum and mask combo uses PDNR, synthetic exosomes, and plant stem cells to provide a smoother, more radiant complexion. Perfect for post-laser treatment, it’s a game-changer for those looking to glow.

Saltair’s KP Body Smoother Exfoliating Milk

Exfoliate and moisturize with this gentle, creamy formula that’s packed with glycolic and salicylic acids, urea, and allantoin. Say goodbye to rough skin and hello to silky smooth limbs.

Native’s Whole-Body Shave Cream

This $20 foam is Native’s entry into the men’s shaving space, and it’s a winner. With three scents to choose from, it’s perfect for a close, comfortable shave.

Haircare and Fragrance

From vibrant hair dyes to stunning fragrances, there’s something for everyone in the world of beauty. Here are some of the latest launches that caught our eye:

Wet Brush’s Frizz-Free Detangler

This $15 detangler uses ionic infusion technology to smooth out frizzy hair, making it perfect for unpredictable climates.

Valentino Beauty’s Born in Roma Purple Melancholia

This stunning fragrance features a plum and vanilla blend in a deep violet bottle, with a campaign starring Adut Akech and Anwar Hadid.

Kylie Cosmetics’ Cosmic Intense

Kylie Jenner’s latest fragrance is a mesmerizing blend of vanilla, blood orange, and benzoin, packaged in a sleek, red-lacquered bottle.

Wellness and Lifestyle

It’s not just about beauty products – it’s about living a healthy, balanced lifestyle. From functional wellness drinks to leisurewear collections, there’s always something new to explore.

Unwell’s Target Capsule Collection

Alex Cooper’s Unwell Energy line has partnered with Target to create a range of graphic tees, sweatshirts, and more. Perfect for those who want to make a statement while staying energized.

Ôrebella’s Mayfair Group Leisurewear Collection

Bella Hadid’s first fragrance partnership is with BFF Sam Abrahart’s Mayfair Group, resulting in a range of graphic-print sweats and scents packaged like wizard elixirs.

As we navigate the ever-changing world of beauty and wellness, one thing is clear: it’s never too late to make a statement and embrace our true selves. Whether it’s through bold hair colors, stunning fragrances, or functional wellness drinks, there’s always something new to discover and explore. So go ahead, be bold, and make your mark – you’re never too old to rock a bright, bold look.

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