Author name: Greg Herring

The author of "The Ethics of Independence" and the driving force behind Parsons Information Society. He is described as an "experienced digital tactician" with a background in Google Analytics, Google Advanced Ads, and Facebook Ads. Recognizing the pitfalls of big tech dependency, he is shifting his focus towards ethical and self-owned marketing solutions. He possesses skills in WordPress development and an interest in AI integration, aiming to innovate and potentially achieve early retirement through niche affiliate sites.

Ethical marketing without surveillance imagery

Ethics

The Ethics of Independence: What Responsible Marketing Looks Like Without Surveillance

Greg Herring / March 29, 2025

If your strategy depends on secretly watching people, is it really good marketing—or just good stalking?

Developer working on personalized WordPress plugins

Custom Code, Custom Control: Why You Should Be Developing Your Own WordPress Plugins

Greg Herring / March 29, 2025

If your plugin comes with a newsletter signup, three dashboard nags, and 30 features you’ll never use… it’s not really

Ethical pixel tracking concept with user privacy in mind

Behavior

Track Smarter, Not Creepier: Why It’s Time to Build Your Own Pixel

Greg Herring / March 29, 2025

If your entire funnel depends on Facebook or Google’s permission to track… who really owns your business?

Central dashboard controlling multiple subdomains

Build the Machine, Be the Machine: Using WordPress Multisite to Take Back Control

Greg Herring / March 29, 2025

Ever wished you could run an entire network of websites from one login—without selling your soul to Big Data?

Data ownership shield blocking Big Tech data flow

Strategy

Owning the Flow: Why It’s Time to Stop Renting Your Data from Big Tech

Greg Herring / March 29, 2025

Ever wonder who’s really in charge of your data? You handle content and design—but they own the analytics. Time to