Igu Home Seongsu Hits 1M Milestone

Discovering the Magic of Igu Home Seongsu: A Lifestyle Landmark in the Making

In the heart of Seoul, a unique lifestyle editing shop has been making waves, attracting visitors from far and wide. Igu Home Seongsu, run by 29CM, has reached a remarkable milestone, with over 620,000 visitors in just six months. This impressive feat is a testament to the shop’s ability to connect with the tastes and preferences of the younger generation.

A Steady Rise to Prominence

Since its debut in June last year, Igu Home Seongsu has been on a steady rise, solidifying its position as a lifestyle landmark in Seongsu-dong. The shop’s growth has been consistent, with a significant increase in visitors over the months. In December, the number of visitors surged by over 26% compared to July, indicating a strong and sustained interest in the shop’s offerings. This growth can be attributed to the shop’s successful curation of high-sensitivity brands, which has resonated with the 2030 generation.

Understanding the Demographics

A closer look at the demographics of Igu Home Seongsu’s visitors reveals some interesting insights. A whopping 80% of visitors are in their 20s and 30s, indicating a strong appeal to the younger generation. However, there is also a growing interest from customers in their 40s, suggesting that the shop’s appeal is expanding beyond its initial target audience. This diversification of age groups is a positive sign, indicating that the shop’s offerings are relevant and appealing to a broader range of people.

A Global Appeal

Igu Home Seongsu’s appeal is not limited to local visitors; the shop has also attracted a significant number of foreign customers. On average, foreign sales account for 34% of total sales, with many international visitors drawn to the shop’s unique products and brands. The shop’s strategy of placing small, portable products at the entrance has been particularly effective in encouraging foreign customers to make purchases. This approach has not only driven sales but also helped to create a memorable shopping experience for visitors from around the world.

Product Categories and Brands

In terms of product categories, the kitchen segment has been the most popular, accounting for 26% of transactions. Fashion and miscellaneous goods, as well as stationery, have also been in high demand. Domestic brands like Hotel Parischill, as well as international brands such as Sabre and Crow Canyon, have been particularly popular in the kitchen category. This diverse range of products and brands has helped to establish Igu Home Seongsu as a go-to destination for lifestyle enthusiasts.

Online and Offline Synergy

Igu Home Seongsu’s success is not limited to its physical store; the shop has also seen significant online engagement. The 29CM app has experienced a surge in transactions, particularly during brand pop-up events. For example, during the “Ilgwangjeon-gu” pop-up event in December, brand transactions on the app increased by 48% year-on-year. This online and offline synergy has been a key factor in the shop’s success, allowing customers to engage with brands and products across multiple platforms.

A Bright Future Ahead

As Igu Home Seongsu continues to grow and evolve, it is clear that the shop has established itself as a lifestyle landmark in Seongsu-dong. With plans to expand its stores and enhance online and offline synergy, the shop is poised to reach an even wider audience, both domestically and internationally. Whether you’re a local or a visitor, Igu Home Seongsu is definitely worth a visit, offering a unique and inspiring shopping experience that is sure to leave a lasting impression.